Post Guidelines

Posts should describe some aspect of your own electrification journey.

Audience

Our intended audience is homeowners (or near future homeowners) who are considering electrification, or just have an idea that they should be doing something about their environmental impact. They get comfortable with actions by reading about them, and want to understand how and why others are taking those actions. They are more likely to do hours of reading and research than to show up at a community event or reach out to another person to ask for help.They can make some sort of significant financial investment even if it's not easy for them.

Break it up

While you're likely undertaking an electrification project with multiple steps, try to limit your post to a single element of that larger project (while still putting it in the broader context), e.g. a space heating transition, stove replacement, car purchase, solar installation, etc. Many readers will be considering only one electrification step, and we want them to be able to learn about that step from many experiences.

Make it concrete

Where possible (and where you're comfortable and not compromising your privacy or security), share concrete details of your project. What it cost, how long it took, how the overall design and functioning of the system changed, what parts and models you installed, what concrete benefits you've seen. Seeing real life examples helps readers set expectations and move from intent to action.

Share learnings, admit mistakes

Focus on what you learned and what you'd do differently. A huge part of the value we hope to provide beyond convincing readers to act is helping them do better than we did. This doesn't need to be driven by deep technical knowledge or expertise, just share your own perspective.

Return and update

It’s useful to reflect on your project months or years later. Did you accomplish everything you thought you had? Are you still happy with your decisions? Have you learned anything new since? Do you still like your new equipment after a hot summer or cold winter? Come back and update your post with your later reflections.

Break these rules when necessary

These guidelines should describe most of the posts on our site, but there will be good reasons to publish things that don't fit.